This success story delves into the performance evaluation of flash deal conducted on Feelo.lk in partnership with Royal Burger, on July 30th 2023. The flash deal offered a discounted meal package for two people, aiming to augment sales and brand visibility.
Details of the deal
- We published the deal on July 30th 2023.
- The deal was available for 24 hours.
- The deal was an offer with 50% off on 2 burger meals for 2 people, inclusive of 2 BBQ chicken or 2 crispy chicken burgers, 2 French fries, and 2 frizzy drinks.
- The original Price of the deal was Rs.2400.00.
- The discounted price of the deal was Rs.1190.00.
- The deal had a discount of 50% for Feelo customers.
Financial Performance of the deal
- The flash deal yielded a noteworthy total sales value of Rs.524,658 in just 24 hours.
- The deal garnered 430 paid orders.
The deal's discounted price of Rs.1,990, representing a 50% discount, likely played a pivotal role in attracting customers. This resulted in a successful flash deal in terms of immediate revenue generation.
The flash deal's enticing proposition of 2 burger meals for 2 individuals at a 50% discount invigorated customer interest and engagement. The time-sensitive nature of the promotion stimulated swift purchasing decisions.
- The flash deal triggered a surge in website traffic, resulting in 4,632 online sessions.
- Facebook and Instagram ad campaigns reached a substantial audience, with exposure to 290,176 individuals.
The success of Royal Burger's flash deal can be attributed to its strategic elements below:
The substantial discount, limited-time availability, and comprehensive meal package collectively contributed to the deal's success.
This success story reveals the potential of well-structured flash deals in amplifying sales, fostering customer engagement, and high brand recognition. The results underline the efficacy of crafting appealing offers within a time-bound framework, ultimately increase substantial business gains.